I bought my first ever laptop, an HP, 2 years ago.
Back then, I considered an Apple Macbook briefly but then thought the better of it cos it seemed an awfully over-priced, cute but scary contraption to me.
Twice the amount of $$ for something that does “pretty much the same thing” as a-half-the-price PC?
No thanks, suckers!
And then, 2 days ago, my HP died. I’d never gotten a virus or had any trouble (apart from the stuff that started when I dropped it!) so was planning to get another one when I decided to throw out this question on Facebook:
Which would you choose – a Mac or a PC?
If you’re a Mac user, why are you so crazy about it?
Within minutes I had a few responses, within a couple of hours, about 40 comments with conversations going back and forth (with 1 or 2 advocating a PC). I did the same on twitter and got over 30 well thought out responses in favour of Macs.
Now, I’ve just finished reading Tara Hunt’s “The Whuffie Factor” in which she talks about how Apple has built not just a company, but a tribe of dedicated, loyal, near fanatical Mac users.
Don’t worry, I’m not about to start preaching the tech / usability aspects of MacBooks here (I’ll save you that spiel).
Instead, I really want to highlight the experience that I had and what I got from it, so we can see the power of a unique offering & strategy in creating a strong community & business success.
It was a great lesson in seeing first hand the level of engagement, interest and sheer passion for a company unlike any other.
Here’s what I realised.
1) Social Media is powerful and fast!
I always knew that but holy cow! Within a couple of hours I had real information, right down from what people loved about their Macs to what software to get (iworks) and what I could do without (MSOffice for Macs), how long the battery lasts, to whether I needed one-on-one lessons (no).
If I’d tried googling this information it would’ve taken me way longer and I still would not have gotten the amount of feedback, information and help that my Facebook and Twitter friends gave me instantly.
Plus, I TRUST these people and their opinions cos I’ve intentionally surrounded myself with them.
Q Tip: Are you using social media intentionally? Do you trust the people you’re connecting with?
2) Create an offering – service or product – that inspires fierce loyalty & passion
If you’re a Mac user, you know this already. If not, here’s what I mean (comments on my facebook query):
“Mac Mac Mac!! I got my first one two years ago & will NEVER go back to a PC!” – Laura
“Mac all the way-no question. Nuff said :)” – Garry
“I think you’re working with creative entrepreneurs and leaders? Most use the Mac :)” – Shane
“No one has ever earnestly turned to a fellow human being and said, “Hey, have you considered Windows?” Not in the real world at any rate.” – Cole
Q Tip: What’s something you can create that is compelling to your clients / readers/ buyers?
3) Engage your tribe such that THEY do the marketing for you
By the time I walked into a Mac store, I knew exactly what model I was going to get and what extra S/W I needed, so didn’t require any hand holding. In and out, easiest buyer experience ever (er.. apart from the hard pitch on a 3 year guarantee which wasn’t from Apple but the store person.)
As you can see from all of the above, Apple’s really got their backs covered.
Another great example of this is Jeannette Maw, the GoodVibeCoach. She’s attracted a group of people (including me) who love and adore anything she creates cos she inspires us, has unique products and services, gives her time and attention generously and shares her wealth.
Q Tip: What can you do to inspire and engage your “tribe” today?
To conclude, this experience was really fun and enlightening and I came away with some great insights.
Oh and a brand new 13.3 inch MacBook Pro, the sexiest, sleekest, silveriest, most gorgeous machine ever.
Ladies & gentlemen, boys & girls, behold the latest convert to the tribe of “once you go Mac, you never go back”.
Head over HEELS, madly in love with Mr Maccu Singh (go ahead, giggle, that’s his name & I’m sticking with it 😉
Thank you my friends, Facebook, Twitter, MasterCard and Apple for your help.
(In an upcoming post I’m going to talk about how a little book on Feng Shui made this happen, and how it’s changing my life all around. Stay tuned.)
Curious: Is there a brand, person, product or service that you can’t stop talking about or promoting passionately? What do you love about it / them?