2011: The One Thing That Changed everything


What a year.

Back in December 2010, I did a year in review as part of #reverb10, an initiative to reflect on your year and contemplate what’s next.

It was the first I’d ever done and writing stuff down really helped me see just how amazing a year I’d had, when I thought I hadn’t done anything much.

So dude, this is good stuff.

If only to look, learn, celebrate, recommit and move on with renewed focus, clarity and direction.

Last year I broke it down in 3 parts – business, personal and community. This year, I’ve gone a little more in-depth with it and have brought some stats into the mix as well as answered some insightful questions posed by a fellow blogger.

The story unfolds …

At the start of 2011, my main goals were:

  1. Launch an online forum for multi-passionate sparklers aka scanners
  2. Do a weekly entrepreneur interview for my Entrepreneur Series (carried on from 2010)
  3. Be clear about my message and niche so my ideal clients know exactly how I can help them
  4. Create a course & worksheets around my Procrastination ebook (currently given away for free)
  5. Grow my online presence, email list, Facebook page, increase website traffic & conversion
  6. Move to Argentina for 3-4 months, hang out with Nat, then come back to Canada for the Summer
  7. Revamp newsletter, be more consistent with emailing my awesome subscribers
  8. Create online courses on business growth, personal growth, and social media
  9. Have fun, be unconventional, build my business MY way no matter what the ‘experts’ say
  10. Do a Landmark course after being curious about it for 10 years

 So how did I do?

It started off great! I gave up my apartment, sold all my furniture, packed my life in 8 boxes, prepared for Argentina, did the Landmark course (didn’t get as much out of it as I thought), bought vbulletin forum software in Jan 2011, started a mastermind group, kept blogging and .. life handed me a lemon,

Argentina didn’t happen, instead of summer warmth I ended up in -30 Calgary, had a crisis of “wtf am I doing with my life and business” and started questioning everything.

Remember #9?

I decided to do it my way and my way was screaming to step back, review and be with what was coming up. For 6 months I went on a deep personal journey that transformed the next 6 months to come.

The only things I was consistent about were meeting my mastermind group every 2 weeks, and to continue blogging and connecting with people through social media.

I stopped everything else. Every.thing.

No newsletters, no product creation, no Interviews, no courses, no coaching, and no forum.

Sh**! Was I crazy? Doomed?

This was the biggest test, the biggest leap of faith I took all year – to trust that my intuition was guiding me strongly through a process and that my job was to allow it.

I set one single intention “To be taken care of financially and not have to worry a minute about my finances” in 2011.

And… that’s exactly what happened. I had an idea of how this would work out and it unfolded how I’d imagined (family, friends, simple living, savings, unexpected sources of income). Goosebumps!

In April, I wrote a blog post about Scanners that brought out a whole community of multi-passionate renaissance people who learned for the first time that there was nothing wrong with them, they weren’t alone and that being who they were was a BLESSING, not a curse as they’d always thought.

This post changed many peoples’ perspectives and I got a ton of emails from multi-passionates who told me how their lives had changed by learning this one fact and they could now love and accept themselves for who they were instead of trying to fit in a box.

I knew that I HAD to create a space for us to learn, grow, connect and support each other!

Fast forward to June end. I woke up one day feeling stronger, clearer and more inspired than ever. Things started shifting. Then in the 1st week of September, I did something that altered 2011 forever.

What was that, you ask?

I made a decision.

A simple one, yet powerful in its impact.

After a strong intuitive hit, I decided to get rid of ALL tolerations, be consistent and claim my leadership and place in the inspiration & personal development world.

Specifically, this looked like:

1) Getting rid of my Aweber mailing list account (which I’d had for over a year but rarely used because of how much I detested using it) and moving to Mailchimp. This went against all conventional marketers who insisted Aweber was for professionals and Mailchimp was for newbies. Remember # 9 again? My life, MY way.

2) Letting people go from my life who I was tolerating instead of enjoying

3) Simplifying and de-cluttering electronically, energetically and physically (huge energy release)

4) Doing the Entrepreneur Interviews only when inspired instead of sticking to the 52 week plan (lesson: be willing to change course, halt or quit a direction if it just doesn’t feel aligned any more – DON’T drag it on and on!)

5) Saying no unless it was a HELL YEAH (thanks Derek Sivers, for that one!)

Pretty simple, huh?

That’s when all sorts of awesomesauce started happening.

  • Starting mid Sept, I consistently sent out an email to my subscribers on a weekly basis
  • A young blogger I’d reached out to offering support, ended up helping me expand my reach (Justin, I am forever grateful to you for your largehearted generosity!)
  • I wrote a blog post that went viral, followed by a couple of other widely shared posts
  • I created a social media course, launched a super fun and successful self help style e-course, rejuvenated my forum idea, coached, and hired a designer to revamp the YLYW site

Ok, ready for more specifics? Since September 15th, 2011, here’s a list of what I term successes.


  • Launched a Social Media 4 week video course, which sold out to 25 participants
  • Launched Inner Sparkle e-course, which sold out to 60 participants
  • Launched Inner Sparkle II (starts Jan 9th, if you want in!)
  • Previous clients reported sweet successes, some came back for more coaching after 2 years to move on to the next level
  • Followed an intuitive hit one night and spent 10 hours creating a post JUST for the joy of it. This was the one that  went viral and brought 100,000+ unique visitors in Sept-Oct 2011
  • Many other posts were shared thousands of times on Facebook and Stumbleupon
  • Thanks to Kristi’s amazing post, I’d already made sure my blog was set up with calls-to-action, email opt-in-box etc to make the most of unexpected events – and it paid off in September!
  • Facebook page grew from 1853 to 8000+ members in 3.5 months (currently 8238)
  • Email list grew from 500 to 1800+ in 3.5 months, and growing every day (Love you guys!)
  • Decided not to buy any info products or books all year – and did pretty well, buying just 2 products
  • Contributed a prompt to the Ralph Waldo Emerson challenge
  • Made my first ever commission from a product sale (followed by a few more, whee!)
  • Restarted work on the forum, put a date on it (March 15th) + started site redesign work to better reflect the resource site this is
  • Created a coaches group of over 750 coaches on Facebook to support and share with each other – one of my dreams come true!
  • Went down snowbanks in a little plastic saucer, lived to tell the tale and then did it heaps more times! There ARE benefits to being in -30 temps after all 😀
  • Met tons of social media friends in person and forged new friendships
  • Went from 5000 visitors a month to over 30,000 a month (on average, for the last 4 months)
  • In Dec 2010, hostgator shut down my blog for 2 days because of “heavy traffic” and it kinda was – tens of thousands of spam accounts created by bots in the forum! Less than a year later, hostgator suspended my site again. And this time, it was because of the insane amount of visitors & hits on the viral post. Ironic, much? 🙂

200,000+ visitors in 2011 – this was beyond my wildest dreams and just goes to show that anything is possible at anytime if you TAKE INSPIRED ACTION, keep showing up and doing what you’re passionate about. Don’t expect it, but be prepared for it.

“Failures” – in quotes cos nothing’s a failure if everything’s an experiment!

  • “Dropping the ball” on blogging after the huge traffic influx – this was a prime opportunity for me to really showcase and convert visitors into readers and subscribers. Although some of this happened organically, I posted just once in November and twice in December! I was busy travelling both months, creating courses and focusing on the Facebook page so blogging suffered.
  • Not starting on Sparkle Club sooner – I bought vbulletin forum software in Jan 2011, got the ball rolling and then .. ignored it for 6 months. Picked it up again, talked to someone about setting it up and .. dropped it again. I spent ALL year talking about it but didn’t start because I had no idea how to structure it. That’s 12 months of experimenting, playing, tweaking that could have taught me tons and put me way ahead on the map.
  • No regrets though. Everything is a learning experience and both these showed me the value of a plan, systems, support network and timing.


  • Show up – even when I decided to take a 6 month break from my business from Jan – June 2012, I was still posting on my facebook page, twitter, connecting with people & meeting my mastermind group every 2 weeks. That made a huge difference because I stayed connected and plugged in.
  • Gratitude and setting intentions are POWERFUL. When I decided to be more consistent with my list in September, I realised WHY I hadn’t been and made a simple change, which changed everything. Opportunities I could not even have imagined, fell into my lap.
  • Having a support network is one of THE most important factors in success. Without my mastermind group, I might have given up midway through my personal growth process but with them, I was supported personally and professionally and even more than that, INSPIRED by their words and actions in their own businesses.
  • Although the big stuff happened in just the last 3 months of the year, it was the CONSISTENT small actions that I have been taking for TWO+ years that brought the right circumstances, people and results together. It’s NEVER an overnight miracle, and it always pays off to stay the course.
  • Quit if you have to but never ever ever give up. Persistence is one of my biggest assets, as is believing in my purpose / mission / vision. I choose to do what I do even when I want to throw in the towel sometimes, because my WHY is important enough for me to stick it out.
  • I refined my WHY, why I do what I do here – to inspire people to love themselves, do what they love and live an extraordinary life, THEIR way. Because we all deserve the life we want, not the one we or others think we should have or want. Personally, I do what I do because I want to live and work on my own terms.
  • I freakin’ ROCK at life, finding the joy in small things and living with intention.
  • Intuition is my (and your) friend. Trust, trust, trust it.

Top Posts of 2011

Thanks to Benny’s EXCELLENT worksheet, I dug in a little deeper.

10 greatest things that happened in my life in 2011

  1. I ate good food all year, cooked by people who love me
  2. I lived in 4 cities, was well looked after and had no financial worries
  3. My amazing MM group really held and supported me as I did them
  4. I visited India after 3 years and am loving it
  5. I launched 2 courses and sold out 🙂
  6. I made yummy money doing what I love!!
  7. Had a health scare but all my test results were A-1
  8. I hired an amazing designer LisaV to redo my site (coming soon!)
  9. Met old friends after years and re-established our friendships in new ways
  10. I grew up and started treating my business like a business instead of a hobby ~ word

3 lessons I learned in 2011

  1. I was born to shine and help people shine, my mission is to inspire you to love yourself, do what you love and live an EXTRAORDINARY life, YOUR way
  2. Take more risks – create, create, create, experiment, experiment, experiment, ship, ship, ship.
  3. To be successful, I have to know, believe and trust that I already am – and I AM

3 things I’d do differently

  1. I’d have created the forum in Feb 2011 (better late than never)
  2. I’d have created a product for sale much sooner (it’s on like Kong in 2012)
  3. I’d have hired a copywriter to help me tell my story better (coming in 2012!)

3 things I will do less of in 2012

  1. Procrastinate on shipping (creating, writing, courses, products)
  2. Learning by reading (time to learn by doing instead, baby)
  3. Mindlessly surf the internet instead of creating (I’m seeing a trend here – create create create)

3 things I will do MORE of in 2012

  1. Be more positive more of the time, trust in the bigger picture
  2. Create more products and SHIP them, ie, take action a lot and fast
  3. Make more money from various sources while having a blast (but of course!)

3 things I will STOP doing in 2012

  1. Complaining about things, being negative and critical
  2. Saying I “wish I had more clarity and direction” – cos I have enough!
  3. Comparing myself to others and using it as an excuse to beat up on myself

3 Goals I will achieve this year

  1. Create Sparkle Club and have 200 awesomepossum paying members by Dec 2012
  2. A strong brand & business model that brings in a consistent monthly income
  3. Live in another country!

3 reasons I want to achieve these goals are

  1. To be successful on MY OWN TERMS doing what I love, living where I want
  2. Cos I damn well deserve financial and professional success, I’m an achiever
  3. To help thousands of people become more confident, happy & live extraordinary lives

Smartest decision I made last year
To bring together 6-7 women I adored and admired into a “Secret Society of Awesomeness” on facebook, without knowing why in the beginning, just following an impulse and then watch it turn into a mastermind with calls every 2 weeks, as well as daily support in the group. Best.Decision.Ever.

What I learned from this – follow your intuition, let people into your vision and co-create something even more magnificent that serves you all!

Biggest risk I took last year
Deciding not to get an apartment after giving mine up in Dec 2010 for the impending trip to Argentina, which never panned out, and moving every 3 months for the rest of the year.

One sentence that sums up this past year
I trusted the Universe to look after me as I took time out, followed my intuition and believed that everything was happening perfectly, leaving the door open to magical things happening – as they did!

Intentions for 2012

My 3 guiding lights are Expression over Expectation (I’ll explain more in a blog post), Generosity, and Openheartedness.

Instead of ONE word for the entire year, I’m doing it Quarterly and will let it come to me each quarter. For Q 1, I’ve chosen EXTREME JOY and FIERCELY UNSTOPPABLE! I also have a list of 7 specific goals for Q 1 but I’m keeping them to myself for now. The big, overall goals are as listed in the section above.

My tips for a crackerjack 2012:

  • BE you
  • Make fun a priority
  • Have clear intentions
  • Hit a pitch a day, don’t worry about where it lands
  • Listen to what people say but trust your intuition more
  • Get support by way of a coach, mentor or peer mastermind group
  • Break big, giant goals into quarterly goals and check in every 3 months to add or take away
  • Be kind to yourself, ease up on the pressure, know you’re doing your best & hold your vision

To sum it up, while I’m grateful for the growth and movement this year, my REAL success has nothing to do with these numbers.

What made me smile the most and feel like I’d done worthy work, was the emails, the comments, the messages and stories from people whose lives had been made brighter, who’d taken action, become more positive and happy, started blogs, found new jobs, increased their confidence and moved closer to living the lives THEY want, rather than following other peoples’ dreams.

I can’t share most of those here, so I’ll just thank the 200,000+ people who read my posts and visited my site in 2011. THANK YOU also to my email subscribers, Facebook fans, twitter peeps and everyone I know!!

Here’s to an awesometastical 2012 for you and me!

ps: In case you’re wondering what the “one thing” was that changed everything, no it’s not the traffic or the growth or courses – it was making the decision to TRUST my intuition and do what feels good/eliminate tolerations. Try it, it has the potential to change.your.life.

Over to you – what did you learn in 2011 and what are your intentions for 2012? Thanks for reading, sharing and BEING here! You rock! xoxo, Tia.


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Xoxo, Tia

Facebook comments:



  1. says

    Wow! Congratulations for your awesome achievements Tia! You have done a great job not only for yourself but also for sharing knowledge and wisdom to everyone that reads your blog. By the way, am one of them and I sure enjoy reading your articles. Keep your posts coming! Happy New Year!

    • says

      Thank you, Kristina! I really wanted to dig into the process this time, to show how I made my decisions and share the truth, warts, rainbows and all. It’s an honour for me that you read and even more – comment! Makes my day to hear from readers and subscribers 🙂 THANK YOU for that. Happy Fantastic Brilliant 2012, sweets! Stay calm and sparkle!

  2. says

    What a great year in review! This one is full of great material that it needs to be read so many times to just get it all.

    You’ve had an amazing year and I’m glad to have met you this year! You’re a great inspiration to make me do more this year. I need to create, create, and create if I want to achieve my goals.

    Thanks again for the mention, and I loved your answers. It’s great to learn more about you!

    Happy new year to you!

    • says

      Benny, you’re the bomb diggity, man. Seriously. What an amazing gift you’ve created for people. It’s been fantastic seeing your progress as well. Here’s to a stellar year for us both 🙂 We should SO create something together this year!

  3. says

    Tia, What a brilliant review post this is!
    As Benny suggested, I’ll also be re-reading to make sure I haven’t missed anything. You have covered so much, and it’s all fascinating to read.
    I love that so much of what you achieved here with your blog happened in just the last few months – and that you’ve shared the details of how you’ve achieved those successes!
    I’ve downloaded Benny’s worksheet and will use that to get more clarity on what I can do to achieve all that I want to in this coming year.
    Wishing you another awesome year in 2012, and looking forward to seeing all that the year brings for you!!

    • says

      I find myself remembering more stuff and keep adding to the post. This review business sure is great for uncovering the good, the bad and the ugly.

      Thanks for reminding me what I forgot to emphasise – that even though all this happened in the last 3 months, it was the past TWO+ years of consistently taking action every day that put me in the right place at the right time for this to happen. Ok, going to put this in now, ha!

      Good on you for downloading Benny’s worksheet – I’m jealous that *I* didn’t create it myself 😀 Thanks for staying connected, it means a lot to me. And HAPPY DREAM YEAR!

  4. says

    Hi Tia,

    Wonderful that you found your own route through life and stayed on it. So many folks are copying others in the name of authenticity. Congrats on all your new subscribers.

    Like you I’m doing my own thing or it would be someone else’s thing living in me.

    formed an off-beat creativity group in my town
    developed a dream state logo design process that’s creating sophisticated logos
    emerged as the Fearless Branding Rebel
    had a wild cab ride through Istanbul
    finished my card deck
    spoke up at town meetings as much as possible
    hiked mt. greylock in the pouring rain
    started my book

    • says

      Hey Julie! Thank you girlfriend, much appreciated. Your Fearless Brand is so you, so inspiring. Love your list of accomplishments, biggest of all being that you’re following the beat of your own drum vs dancing to someone else’s tune 🙂 You go, girl!

  5. says

    Tia – I am so glad to have “discovered” you this year & to have enjoyed as much of your Inner Sparkle Facebook fun as I could before I headed off with family for our Disney vacation (what a trip … in every sense of the word!). I love your style, your philosophy, and your heart. AND – as a fellow “scanner” – I’m thrilled to be in the company of other people who want to be more than one thing when they grow up! 🙂

    Thank you so much for taking the time to write all your thoughts down about last year – this is an excellent template for anyone to use to look back on their own year and ahead at the upcoming one. I will be doing some journaling around it for sure (after I finish up my Inner Sparkle prompts!).

    So happy for you. Keep it up. You’re inspiring others (including me!) and that’s the most important thing you can do.

    • says

      Jamie, if you want, you’re welcome to join in the second group seeing as you were away for most of the first (no extra charge, my gift to you!). Just email me if you want in, sweetie. It’s been an pleasure meeting you and getting to know another Scanner! I think this goes down as one of my fave comments ever 🙂 THANK you for the lovely words of appreciation, makes my work so worth it. Here’s to a FAB 2012 of living your life YOUR way!

    • says

      Sandikins! Always a good day to see you here. Unstoppable Force – that’s a lot to live up to.. Jan, Feb, March are you ready ;)!? Seriously, when fueled by PASSION and intention, everything else just fits together like pieces of a puzzle. Thanks for all the inspiration YOU have provided me with all year by way of your insightful, provocative posts and unflappable support and energy. Blessed to know you, Instigator!

  6. says

    Chiming in with my thanks as well. You are the person who helped me discover I was a scanner, and I can truly say it has been a life-changing revelation.

    In some ways, I hope to do what you did. I’m leaving my job at the end of February and have no “traditional” job lined up. Yikes! But I’m just letting myself and my wishes into the universe to see what we shall see. I rarely rely on my intuition, but something tells me this is the right thing to do. I’ve got lots of plans and some goals, and I know they will all take work. But that’s okay!

    You are such an inspiring person. Thank you!

    • says

      YES!! I LOVE hearing that, Susan 🙂 More power to multi-passionates! Way to go trusting that gut feeling. When I first took off and started doing things my way, it was a bit hard financially but I had faith and friends and family who helped me in a zillion little and big ways so that was a bonus.

      Here’s the thing – be open and receptive to asking for help when you need it. Nobody needs to go it alone and you’ll be surprised to find all sorts of resources popping up if you just ask. Congrats on your brave decision! Believe in yourself, have an overall plan / direction, surround yourself with supportive people and then, be prepared to tweak and change as you go along.

      Here for you should you need anything. Happy Flying, lady!

  7. says

    Hi Tia,
    Wow!~ What a year you had and what and clarity you have now. I totally second your decision to live by your intuition. It seems to have rocked your year! I

    ‘m right there with you in 2012. I made a “resolution” not to make resolutions but to follow my bliss, my intuition, toward whatever contributes to the sense of freedom I crave and need in my life. Goals are great but they suck the spontaneity out of life.
    Best of luck to you this year. I have a hunch you’re going to rock out!

    • says

      I have a post-it on my wall that says “I am clear and focused” and read it every time I start my old story of “I wish I had more clarity”. I love goals for overall direction, and think it’s AS important to be flexible in how it unfolds. I’m going to back your hunch, sister. Thanks for dropping by 🙂

  8. says

    Not sure if my first comment went through because something weirdish happened, so this one will be brief: Congrats on the business success and personal realizations. Love that you are creating life on your own terms.

    • says

      Thank you Monica! It just makes sense, yknow .. to live life your own way 🙂 Welcome to the blog, hope to see you here again!

  9. says

    New to your blog. Great stats for 2011. I know that even more important than the stats are the amazing lessons along the way and most importantly having fun along the journey. It truly is an amazing ride.

  10. says

    Very awesome Tia! Nice to know you did it your way! I’m learning to incorporate a little of that into my own business. I was taking on things because I felt like I “had” to because everyone else was. Then I realized some things were more stressful than they were worth, and stress is not good for my health, so I started saying no. I already feel more stress free and enjoying my work even more. 🙂

    Also, I just wanted to note on the Aweber vs. Mailchimp thing – it’s not professional vs. not, but it’s affiliate marketing vs. not. I always suggest Aweber because I know most of my audience is into affiliate marketing, but if you’re not, then there’s no reason not to go with the free option.

    Here’s to a successful 2012! 🙂

    • says

      Ha! I totally didn’t remember that part of your post cos I already had aweber at the time I read it, oops 😀 I mentioned your post so that people would know to be prepared & professional at all times.

      It wasn’t the money that made me change, in fact money didn’t come into the equation at all as I’d already spent $500+ for 2 years on Constant contact & Aweber. I changed from CC to A cos CC didn’t have the functionality I wanted.

      Then I moved from A to MC cos I detested how hard Aweber was to use and had stopped emailing my list for months on end. Mailchimp just felt so RIGHT for me and I knew it wldn’t be long before my free period was up (4 months in all, heading into the 2000+ subs paid bracket now). Totally a gut decision for me and super thankful I listened to it after ignoring it for um.. 9 months.

      Love that you’re taking on things your way now, missy. If it’s not a hell yes, it’s a no ay. Way to put yourself first – you’re the most important part of what you do! Thanks again for that awesome post, you just plain rock. Happy 2012 & here’s to staying connected!

  11. says

    Great post!! Love the honestly and openness you give about your past year. It’s so awesome how you came out doing so well in the end, congrats for all your hard work. Too bad I didn’t discover you before you left Calgary, would have been awesome to meet! All the best in 2012 Tia!! <3

    • says

      There isn’t any other way to live an extraordinary life than be completely honest, open and authentic 🙂 Thanks sweetie, it’s been great connecting with you thru Inner Sparkle! I’ll be back in Canada and Calgary sometime this year so would love to meet. Happy kickass 2012 to you!

  12. says

    I learned that if you wish to be the Captain of your Ship, don’t turn the Helm over to BlueBeard. If a domain is available does not mean that the name isn’t being used in some other way- research is always best. In the same vein, don’t jump the gun, if you don’t have a clear idea of what you are shooting at. I discovered your blog, along with a handful of other gems.
    I had no idea that the comment section on your blog had been hi-jacked by spam bots. Are you still with Hostgator? Would it be worthwhile for you to move to a dedicated server in your opinion? I wish you the best in 2012.

    • says

      Ahhhhhh that sounds like rough seas! Part of the adventure though 🙂 Not this section, the forum section that I am creating – that’s the part the bots sank. Still with hostgator, not sure about dedicated server yet, maybe by year end. Thanks Chas, and the VERY best to you too!


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